Why we’re Crowdfunding

Why we’re Crowdfunding

We’re on a mission at Equipsme to democratise private health insurance by making it an affordable reality for businesses of all sizes and we want you to join us.

We started Equipsme in 2018 because we think businesses and the self-employed deserve better when it comes to employee healthcare packages which is why we’ve made it simple - covering people for only what they need. We don’t do complex medical jargon or ask you to choose from hundreds of confusing private medical insurance options. We do simple, clear and affordable health insurance plans for everyone and we’re growing fast.

We’re following in the footsteps of some of the UK’s best-loved challenger brands including Monzo, Revolut and Mr & Mrs Smith by launching an equity crowdfunding campaign on Crowdcube, creating a community of investors and brand advocates who can help to spread the word about Equipsme.

By investing in Equipsme, from as little as £10, you will own shares in our business and as a result, you’ll have a share in our future success.

Why we’re looking for your investment

Growing a company takes a lot of hard work, grit and determination - thankfully our team has bucket loads of this. It also requires investment in order to reach more customers, grow sustainably and continue to invest in enhancing the product offering and maintaining a market leading customer experience. We’ve raised investment before and we’re delighted to be backed by some of the UK’s most seasoned and experienced investors including Gresham House, an impressive list of angel investors from the insurance and tech worlds which includes the investors behind businesses including SmartPension, Coconut and Marshmallow.

We could have raised money from private institutions again, but instead we’ve chosen to democratise our funding round and open up the opportunity to own shares in Equipsme to everyone. And since fairness and equality are values we strongly believe in - we can’t think of a better way to grow Equipsme than inviting you along for the ride.

How investment will be used

Customer Experience:

Making insurance simple is a very complex business! We have done well to make an insurance product accessible for all and allow our customers to buy our product in the way they want to. But we have more to do - our goal is to make this the easiest insurance product to understand and buy, we want to empower our customers not intimidate them.

Grow our Team:

People are at the heart of any business. This is certainly true of our very skilled and passionate team. We want to continue to be able to attract the best people in the market to grow our team, our capabilities and our diversity.


We know we have the best technology in the market, making it possible to buy health insurance benefits on-line within a matter of minutes. We have learnt a lot since we designed the technology in 2017 and have some exciting ideas for further development to take this to the next level and provide more online and digital services in the future.

Why You Should Invest

Since our launch in early 2018, we’ve achieved some pretty impressive results:

  • We have secured an exclusive 5-year insurance capacity deal with AXA Health
  • Built an award-winning product
  • Grown our members by 130.5% YoY with a 99% renewal retention rate
  • Recently launched our self-employed product to cater to a currently under served market of 5m self-employed
  • Launched exciting partnerships with Starling Bank and Simply Business, giving us direct access to over 500,000 SMEs

… and we’re just getting started.

You can access our campaign now, exclusively on Crowdcube, and buy shares in Equipsme. Over on Crowdcube, you’ll be able to watch our pitch video, download our business plan and ask us questions on the forum. We’ve gone into detail about our achievements to date, our background as a team and our plans for growth - we’d love for you to join us.