Privacy Policy

This website is operated by Equipsme Insurance Services Ltd registered in England and Wales under company number 10674676 and have our registered office at Third Floor, 1 New Fetter Lane, London, England, EC4A 1AN ("Equipsme", "we", "us", "our").

We take your privacy very seriously and we ask that you read this privacy policy carefully as it contains important information on:

  • the personal information we collect about you
  • what we do with your information, and
  • who your information might be shared with.

This website has links to the websites of other companies that may be involved in providing associated services to the services being accessed by you through this website, including (but not limited to) websites operated by AXA Health Limited, HealthHero/Medical Solutions UK Limited and Thriva Ltd.

1. Who we are

Equipsme is a 'data controller' for the purposes of the Data Protection Laws, what this means is that we are responsible for deciding the purpose for which we collect your personal information and control the processing of your personal information.

2. What information do we collect?

We collect personal information to provide better services to all of our users. We've tried to be as clear as possible about what we collect and why we collect it. If you have any questions please email hello@equipsme.com.

We can receive this information from your employer and/or their intermediary/broker (in order to buy a plan for your benefit and on your behalf) or directly from you.

2.1. Personal information provided on your behalf or by you
We collect personal information about you (such as your name, email address, postal address, telephone number, date of birth and occupation) when your employer or you:

  • register with us;
  • make enquiries;
  • complete claim, application or feedback forms;
  • purchase products or services from us; or
  • when you complete a survey or vote in a poll on the website.

2.2. Personal information provided by third parties
Occasionally we may receive information about you from other sources (such as payment service providers), which we will add to the information we already hold about you in order to help us provide our services, and improve and personalise our service to you.

2.3. Personal information about other individuals
If you give us information on behalf of someone else, you confirm that the other person has appointed you to act on his/her behalf and has agreed that you can:

  • give consent on his/her behalf to the processing of his/her personal information;
  • receive on his/her behalf any data protection notices;
  • give consent to the transfer of his/her personal information abroad; and
  • give consent to the processing of his/her health information.

3. Monitoring and recording communications

We may monitor and record communications with you (such as telephone conversations and emails) for quality and training purpose as well as helping us improve the products and services we can offer.

4. Use of cookies

We send cookies to your computer from our website. A cookie is a small text file which is placed onto your computer (or other electronic device) when you use our website. Cookies can make the web more useful to you by storing information about your preferences on our website, which allows us to provide more useful features for you.

We use cookies and tracking software (such as Google Analytics) to monitor how many times you visit the website, which pages you go to, traffic data (including mouse movements and pages visited), location data and the originating domain name of a user's internet service provider. This information helps us to build a profile of our users and enables us to develop the design and layout of the website to better meet your needs. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

You can set your browser not to accept cookies and the websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.

For further information on cookies generally visit www.aboutcookies.org or www.allaboutcookies.org.

5. How will we use the information about you?

We collect information about you so that we can:

  • identify you and manage any accounts you hold with us;
  • conduct research, statistical analysis and behavioural analysis;
  • carry out customer profiling and analyse your preferences;
  • if you agree, let you know about other products or services that may be of interest to you—see 'Marketing’ section below;
  • detect and prevent fraud;
  • customise our website and its content to your particular preferences;
  • notify you of any changes to our website or to our services that may affect you;
  • carry out security vetting; and
  • improve our services.

6. Marketing

We will send you information about new or existing benefits or services you are entitled to with Equipsme that we feel are of legitimate interest to you, and about other special offers or competitions which may be of interest to you.

Our preferred communications include email, text message (SMS) or telephone but may include post or automated call.

Other businesses which we have selected carefully (ie AXA Health Limited, HealthHero/Medical Solutions UK Limited and Thriva Ltd) may also send you similar marketing messages, depending on what you agree with us or them.

Where we are communicating as a legitimate interest or if you have consented to receive such marketing from us (or other businesses), you can opt out at any time. See 'What rights do you have?’ below for further information.

7. Our lawful basis for using your data

The lawful bases for processing are set out in Article 6 of the UK GDPR. At least one of these must apply whenever we process your personal data:

(a) Consent: you have given us clear consent to process your personal data for a specific purpose;

(b) Contract: the processing is necessary for the contract that you are receiving services from us under, such as to be able to issue you with cover, make changes to your plan with us and/or to help you access the benefits under your plan with one of our service providers;

(c) Legal obligation: the processing is necessary for us to comply with the law;

(d) Vital interests: the processing is necessary to protect someone’s life;

(e) Public task: the processing is necessary for us to perform a task in the public interest or for our official functions, and the task or function has a clear basis in law;

(f) Legitimate interests: the processing is necessary for your legitimate interests or the legitimate interests of a third party, such as to make you aware of how to use your benefits and services under the plan, as well as any new promotions, benefits or offers that we believe would be of interest to you, from time to time.

Our primary lawful bases for processing your data, from those set out above, are (a), (b) and (f).

8. Who your information might be shared with

We may disclose your personal information to:

  • other companies within our group;
  • our agents and service providers;
  • law enforcement agencies in connection with any investigation to help prevent unlawful activity; and
  • our business partners in accordance with the 'Marketing and opting out' section above.

9. Keeping your data secure

We will use technical and organisational measures to safeguard your personal information, for example:

  • access to your account is controlled by a password and user name that are unique to you; and
  • we store your personal information on secure servers.

While we will use all reasonable efforts to safeguard your personal information, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal information that are transferred from you or to you via the internet. If you have any particular concerns about your information, please contact us (see ‘How to contact us’ below).

10. When we delete your information

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

11. What rights do you have?

Request access to your personal information (commonly known as a "data subject access request"). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.

Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.

Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).

Object to legitimate interests
Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.

Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.

Request the transfer of your personal information to another party.

If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal information or request that we transfer a copy of your personal information to another party, please contact us (see ‘How to contact us’ below).

Right to ask us to stop contacting you with direct marketing

You can ask us to stop contacting you for direct marketing purposes. If you would like to do this, please:

  • email or write to us (see ‘How to contact us’ below).
  • let us know how we have contacted you before and at what email address, telephone number or home address (we may require proof of your identity to validate this), and
  • let us know what method of contact you are not happy with, or if you are unhappy with certain ways of contacting you only (for example, you may be happy for us to contact you by email but not by telephone)

12. How to contact us

Please contact us if you have any questions about this privacy policy or the information we hold about you.

If you wish to contact us, please send us an email at hello@equipsme.com or write to us at Equipsme, Third Floor, 1 New Fetter Lane, London, England, EC4A 1AN.

13. If you wish to complain

If you wish to complain about anything contained with this Privacy Policy, please contact us in the first instance at the “How to contact us” details above.

Should you remain dissatisfied, you have the right to complain to the Information Commissioner’s Office, as the supervisory authority on such matters.

Further details can be found at the ICO website, at https://ico.org.uk

14. Changes to the privacy policy

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website.


Privacy policy last updated Tuesday 1 March 2022